When the Estee Lauder Company turned to us for SUSTAINABILITY for Dr. Weil for Origins ™, we turned to the benefits of PET over glass:
- PET is more energy efficient for recycling and production
- PET bottle is more resistant to breakage
- PET deco and shipping costs are less expensive
Victoria’s Secret turned to us for INNOVATION for their So Sexy™ line. The challenge converting from glass to plastic was to retain the high-end appearance and dimensions of the original glass SKUs while offering the benefits of PET.