vpi

Vision, packaging and innovation

We develop innovative packaging, promotion and sourcing solutions for prestige beauty and fragrance clients.

 

When the Estee Lauder Company turned to us for SUSTAINABILITY for Dr. Weil for Origins ™, we turned to the benefits of PET over glass:

  • PET is more energy efficient for recycling and production
  • PET bottle is more resistant to breakage
  • PET deco and shipping costs are less expensive
 


David Yurman’s metallized Cap matches the luxury of the Clarins USA line. We achieved the look of a prestige line while offering reduced costs through our GLOBAL SOURCING.

We coordinated sourcing, production and shipping with our international partners to meet the specs to perfection:

  • A square orientation for the Cap to match a custom square glass jar
  • Execution of Cap design by David Yurman that reflects his signature roping, metallized and faceted jewelry aesthetic.
 

ORO Paulina Rubio ® was Oracle Beauty’s first foray into fragrance so they required our FULL SERVICE and support. VPI provided turnkey services to produce the entire product line.

  • Bottle, Cap, Pump and fill for the Spray
  • Tube and fill for the Body Lotion
  • Sourcing and packing for the Metallic-Mesh Gift Box Promotion
  • Distribution and logistics